Business Development Management | bilgiMBA

This course is designed to address the question with this answer. Gaining new business is the primary concern of all businesses today. The strategy and methods differ according to the size, industry and market conditions, but the main approach is similar.
Business Development Management course is designed to deliver first-hand theoretical and practical experience for students who are interested in participating in the “Gaining New Business” aspect in their companies.
Students who successfully complete this course should be able to:
- discuss the structure of how business development teams are organized,
- identify successful ways to develop businesses across various disciplines, such as manufacturing, professional services, banking, R&D etc.
- identify common tools and methods, technology used, as well as software used.
- realize how these principles are applied in the Turkish business environment.