#

Asst. Prof. Dr. Pınar Yıldırım

She graduated from Ankara University, Business Administration Department in 1996. She worked at Garanti Bank Credit Cards Department as Marketing and Product Development Supervisor for two years. She completed her MBA at Suffolk University in Boston in 2000. Afer working in JP Morgan Chase Bank as a Fund Accountant, she moved back to Turkey and worked at IMC Consultancy firm in Ankara. She completed her Phd in Marketing from Boğaziçi University in 2012. She has been working at İstanbul Bilgi University since 2004. Currently, she teaches Consumer Behaviour and Marketing Management courses. Her research interests are consumer psychology; categorization, incongruency effects on evaluation, the role of advertising messages on the recall of product information, memory effect on product choice.