Digital Strategy | bilgiMBA

There is no doubt that how we live, interact and even conduct business today, has been shaped by the digital transformation that surrounds us. Recent digital developments such as analytics, big data, hyper-connectivity, mobility, and social media are putting pressure on companies to rethink their customer relationships, internal processes, and value propositions. So how do business leaders today, and in the years to come, keep their organizations responsive, relevant and ultimately competitive? Digital Strategy is designed to equip students to confidently help conceive, lead and execute digital initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course is that the digital revolution is rapidly transforming the fundamental nature of many companies in a wide range of industries; and executives, entrepreneurs and general managers need to understand the economics, technology paradigms and management practices of innovating in digital-centric businesses to ensure corporate and personal success.