Internet Marketing | bilgiMBA

Internet marketing is a major component of electronic commerce, and the fastest-growing area of business. As such, workers and students with expertise in this field are in great demand. This course provides an introduction to its use in Turkey and explains its various roles in an organization’s total marketing program.
This is a practical, hands-on course. It explores Internet technologies as products in and of themselves, as mass and personal communications tools and as distribution/transaction channels. It will also address direct marketing and online strategies for relationship marketing. Lastly, it will introduce the basics of web site design. The course will be taught using a combination of lectures, discussions, web works, presentations and in-class exercises. Invited guest speakers, leaders of internet and information technology companies in Turkey such as Microsoft, Compaq, HP, Yahoo, Tü will be a part of the learning experience.