Distribution Channel Management | bilgiMBA

This “Distribution Channel Management” course is designed to deliver first hand theoretical and practical experience and know how from a professional who has developed distribution and sales channels in Turkey for multinational companies. Students who are willing to have a new vision about the chain stores, the websites, the ads around themselves, who are willing to have strong sales knowledge will benefit from this course.
Students who successfully complete this course should be able to:
-identify the markets they want to be in for their product and/or services.
-evaluate the market conditions and competition.
-construct a competitive channel analysis
-identify how technology and internet help to develop direct and indirect channels
-how these principles are applied in the Turkish business environment.