E-Commerce | bilgiMBA

In this course, we will examine the basis of change in business focus from the physical market place to cyberspace, new rules of the emerging economy based on the internet and changes in the boundaries of firms and types of competition. Managers need to understand the digital economy in order to prepare themselves for challanges and for new opportunities. We will explore issues related to the technological infrastructure, the business and value creation processes and key management issues facing organizations.