Marketing Communications | bilgiMBA

Marketing Communication determines how you translate your marketing philosophy and strategy to stakeholders’ language. One cannot exist without communication: marketing strategies can work if and only if they are well communicated to the right audiences via the right media with the necessary scientific and creative advantage. Integrated marketing communication is the ultimate orchestration of advertising, promotion, PR, direct marketing and interactive marketing activities. The MC course provides a firm grasp of communications theory and pr inci ples along with practical workplace skills.