Product Management | MBA Kozyatağı

This course focuses on the product development process in the business life. Topics include all the steps starting from the idea generation, approvals, budgeting, launch, campaign management, product maintenance, re-launch, etc. activities Many project presentations will be done through the semester, by this way active participation and self-development opportunity for the students will be achieved. Via guest speakers on different subjects, instruct the students about the market applications from the first source will be accomplished.